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Gio Goi for FIT GIRLS

FIT online Girls clothing can now offer you Gio Goi clothing to buy online today.... Influenced and tapped from the sounds of a generation, including from the likes of the Happy Mondays.... it was into this influential youth culture that the Gio-Goi styled the progress of a label that was about to make waves. Gio Goi is now worn by a new generation of rock celebrities, reinforcing the strong musical heritage on which the brand was built. It is this combination that continues to produce strong growth for Gio-Goi, being awarded Draper's fashion brand of the year and Cool Brand Status.

Gio Goi History

The label has its roots in the Manchester band scene of the late 1980s, which mixed indie rock and dance music. The Donnelly's started out selling clothes and memorabilia at clubs and raves in Manchester, notably at The Haçienda where they began supplying clothes for The Happy Mondays singer Shaun Ryder, Oasis, Blur, Primal Scream and New Order.

The late 1980s and early 1990s saw some of the most remarkable progress any brand can designer could hope for. Unfortunately, due to legalities of over the usage of 'Goi' by Giorgio Armani, the Donnelly's chose to cease traiding until 2005, when Gio-Goi relaunched after new financial backers were keen to revive the brand. In their 2007 Spring/Summer range, Gio-Goi collaborated with Pete Doherty to create a colourful range of T-shirts sporting slogans such as 'Drug-Free' and 'Too Much Rock & Roll'. The line was exclusively available from Selfridges in London on December 7, 2006 for 30 days and was released to selected stores thereafter.

Today, at 21, Gio-Goi is stronger than ever, adding denim, footwear, accessories and eyewear to its already burgeoning core range. Stocked throughout the UK in key independent stores, multiples and online - including the Gio-Goi webstore - the brand is also rapidly expanding across Europe.