FIT Online Fashion Store

Welcome to FIT Online Fashion Store, your one stop shop for designer labels at great prices!

All About FIT Online

FIT Shop FIT Online is the UK based online division of our highly successful retail store in the heart of Hereford city centre. We stock a vast range of products from many leading fashion brands, all available for immediate dispatch straight from our store to your door.

Delivery is FREE for orders £75 or more. For orders under £75 delivery is £2.95.

If you have any queries about our products please feel free to call our friendly customer services team on 01432 340701.

FIT GIRLS Brands

Girls fashion from leading quality brands Superdry, G-Star, Gio Goi, Miss Sixty, Killah, Bench, Levi's and Pepe, all available to order online today.

Superdry - With inspiration taken from the land of the rising sun Superdry is an icon of both girls and guys uber-cool fashion label. Already making waves in the world of fashion and is developing a cult status for their effortlessly cool and stylish clothes. The main ethos pushing the Superdry brand to the forefront of the market is offering clothing that bucks convention and dares to go beyond the norm either in terms of designs or the fabrics used to make up the clothing. Read More
G-Star Tops - "Just the product" has always been G-Stars philosophy... With a strong military feel, with zips, pockets and an unwashed denim... G - Star have a confident feel that is unmatched by any other brand on the market currently. Read More
Gio Goi - The brand’s philosophy strives to evoke excitement with everything they put their stamp on. The Gio Goi brand brand lives for rock ‘n‘ roll youth culture and attitude, with their women's clothing collection reflects this.
Miss Sixty - The Philosophy of Miss Sixty is towards a fashion label striving towards continuous innovation. They are exuberant feminine glamour, styled for the female body. Miss Sixty stand to set trends and impose styles.
Killah - Killah like their ladies to ‘have fun with it’, with the designs involving colourful patterns and playful silhouettes. The collections are designed as ironic and fresh, fashionable but not too serious, The Killah girl is confident and cool. Eclectic in design and effortlessly cool for any occasion, the girl who wears Killah sets the trends.
Bench - Bench is seen as a popular form of 'street wear' and has been worn by a large array of stars and celebrities throughout the years, including Jude Law, Justin Timberlake, Liam Gallagher, Robbie Williams, Nicole Appleton and even Cameron Diaz.
Pepe - Pepe Girls Clothing has believes that "Everything worn with denim" is the philosophy to have. Pepe strive to always be innovative and continuously strive for new and forward looking standards and finishes.

FIT GUYS Brands

Guys fashion from leading quality brands Firetrap, Energie, Levi's, Bench, Peter Werth, Duck and Cover, DrunknMunky and Ben Sherman, all available to order online today.

Firetrap - Firetrap enjoy championing the maverick elements of both male and female fashion. As such Firetrap’s ethos of ‘Future Classics’ has formed the basis of their innovative and contemporary collection.
Energie - Modern and confident - these are the characteristics of the man who wears the SIXTY clothes. The clothing is perfect for the urban environment because the clothes combine the coolness of cotton with complex high-quality fabric, luxurious accessories and details.
Bench - Bench is seen as a popular form of 'street wear' and has been worn by a large array of stars and celebrities throughout the years, including Jude Law, Justin Timberlake, Liam Gallagher, Robbie Williams, Nicole Appleton and even Cameron Diaz.
Peter Werth - Peter Werth has a philosophy of simplistic and yet high end London fashion, with the end result of a simple confidence to the man who chooses to adopt it.Clean cut and stylish, with an extremely good quality finish. Read More
Duck and Cover - Duck and Cover was founded with military roots and continues it march through the new millennium, bringing confident style and effortless fashion with it.
DrunknMunky - Drunknmunky market themselves as a clothing company dedicated to break free from the system. The view is that, providing you don't think like the masses, with pop culture trends and the stereotypes most companies market to, then Drunknmunky is the clothing style for you... Read More
Ben Sherman - The Ben Sherman Label is considered to be one of the best clothing brands in the world and it all started in Brighton... If any Guy in the country is looking for style, casual/smart wear or simply to follow in the footsteps of his ancestors, then Ben Sherman is the Label for you!!!!